It had to happen. Careerbuilder is the first to stoop low and produce a fracking sequel to its massively popular viral: Monk-e-Mail.
The original idea outpulled its companion SuperBowl spot. No wonder the boys from the Windy City jumped at a rerun.
Hey. People. Its the SAME IDEA. In a new wrapper. Hideous.
Why can’t I shake the idea that the client thought that maybe, just maybe, the monkeys were just too obtuse. Say it ain’t so.
Someone should write a letter.
Categories: Deep Thoughts
Pushing one-to-one marketing to yet another level, innovative marketer Mini has launched a series of talking billboards.
The billboards identify Minis via a coded radio signal embedded in the car’s key fob.
"As drivers approach, a
customized message flashes on the billboard. "Hi Jackie! Don’t crash
the car." comments Church of the Customer Blog.
"The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef….
Categories: Best of the Ad Blogs · Deep Thoughts · Great Advertising · Outrageous Outdoor · Viral ROI
Am I the only person who didn’t realize the ElfYourself promotion was designed to promote OfficeMax as a gifting destination.
Um. That’s a long freaking road to hoe.
What kind of person gives office supplies for Xmas?
Still, reports abound ElfYourself was a huge hit with traffic peaking at 11 people a second.
And there I was thinking the whole point was to make us feel good about OfficeMax. Apparently, that is no longer a viable marketing goal.
Read more about Elf’s success on Ad Age here. Oh and see the thing itself here.
Categories: Marketing Stats · Press Releases · Viral ROI
Alain Thy’s “7 Secrets of a Good Marketing Budget” on FutureLab inspired me to share some of the things we’re advising our clients to consider this year:
1. Continue to cut back on traditional advertising channels — but don’t simply pour every penny saved into impressions and clicks. Organizations of all types are moving the savings into PR as well. Even though it is more challenging to draw a direct line between anticipated sales and increased media outreach, there is a reason the PR industry is enjoying one of the biggest booms since the dot comm crash. In the battle for the hearts and minds of cynical consumers Earned Media is even more influential than Paid. (See this recent post for details of tying PR outreach to shopping cart success).
Categories: Marketing Insights
Oxford university professor and evolutionary biologist, Richard Dawkins, points out that if our conception of the atom is correct, 99% of the things we touch are not really solid at all.
Take a look at the image again. The "space" an atom takes up is mostly empty. Not only that, points out Dawkins, but electrons are so widely spaced that they are more accurately thought of as flies buzzing around football stadiums.
Our perception that objects are solid is therefore a figment of our imagination and does not conform to how things really, well, are.
There. We really can walk through walls. Its just a matter of reordering how we see things. Hey don’t take my word for it. Listen to the Ted podcast "Queerer than we suppose".
Categories: Deep Thoughts
Marvel as these guys demonstrate their blender by blending oh, magnets. And golf clubs. Dancing princesses. Light blubs (see the friction generating electricity).
Blending veggies is for woosies. Seriously. This is freaking cool. Tom Dickson is my new hero.
Thanks for the post Chris!
Categories: Viral ROI
Oh sweet, baby Jesus, make it possible for tiny Mortar to work with the great William Shatner.
Categories: Advertising San Francisco · Great Advertising · Marketing Insights
Just when you thought it couldn’t get any crazier, iFilm and AOL reveals that the SuperBowl ads have millions of fans. Enough it seems to lure corporate sponsors. Get this, last years ads were viewed 42 million times on AOL.com. Ok. That makes no sense to me at all. Its not like they are that interesting. There really is no hope for us, is there? Read more here. (Journal, Subscription required)
Categories: Marketing Insights
Nuff said.
Categories: Great Advertising
"After years of losing subscribers to racier rivals and new social-networking sites geared to young singles, Match has become the largest online dating site in the U.S. by subscriptions, with 1.3 million members. One big reason: older daters like Mrs. Williams." writes Sarah Silver in Saturday’s Journal.
Choice points include:
Categories: Deep Thoughts · Great Advertising · Marketing Insights · Marketing Stats · Viral ROI
