MortarBlog

The latest from the oh-so-thin Thai’s. First seen on Adrants.

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Pushing one-to-one marketing to yet another level, innovative marketer Mini has launched a series of talking billboards.

The billboards identify Minis via  a coded radio signal embedded in the car’s key fob.

"As drivers approach, a
customized message flashes on the billboard. "Hi Jackie! Don’t crash
the car." comments Church of the Customer Blog.

"The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef….

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Twenty-three years ago today, the Apple Macintosh personal computer was
introduced to the world in a now-legendary TV commercial aired during
Super Bowl XVIII.

The 60-second spot featured a female athlete running through a dystopian landscape inspired by George Orwell’s Nineteen Eighty-Four,
to throw a sledgehammer at a TV image of Big Brother, meant, in this
case, to represent IBM. It ends with the promise, "On January 24th,
Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t
be like 1984."

Thanks to Wired for the memory jog.

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Wrigley’s score with stickers on the base of Starbucks’ coffee cups. Seen on TheCoolhunter.

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Who says bankers are stuffy? This should have been their entire launch campaign.

This may take a while to load but it’s well worth the laugh

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Here’s a new take on the childhood obesity epidemic. Seen on Adrants.

"Childhood obesity is everyone’s responsibility. Including ours. That’s why we’ve been committed to reducing the fat content in our children’s food since 2002 and have already removed over 50% of the saturated fat from our entire Captain Kid’s range".

Umm. But, what about the rest of your products, Cap’n?

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Spooky Quebecois winemakers SAQ debut new wine ads for halloween. Seen on Adrants.

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This ad campaign (By Draft New Zealand) for Les Mills International’s assumes gym rats are smart afterall.

Thanks to AdRants.

The opinions expressed in MortaBlog are not necessarily those of the author or anyone else at the Mortar
for that matter.  Just who owns them is kind of unclear really.  If you
do find someone who will own up to them for sure, let us know.

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