Surprise! You no longer own your brand. Your customers do. People don’t accept brands at face value anymore. They mess around with them. Make demands. Deliver ultimatums. Today, successful brands evolve into communities. Tribes. Nations. And while companies are still free to create brands, only consumers have the power to control their destiny.
Sure, marketers like us have to give up a bit of control. But the payoff can be pretty impressive. Your customers can now do things for your brand that mere ad campaigns only dreamed of.
Which makes right now a great time to start a conversation.
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San Francisco, California 94108
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