If you are what you eat, then you’re definitely a member of the LOHAS market if you’re downing a Dole organic banana (and know what we know about the Dole Organic Program).
Some of our recent work has brought us deep into the mindset of the “Lifestyles of Health and Sustainability” segment and there’s at least one thing we’re sure of – transparency is everything.
And that can drive some companies bananas. But, it seems, not Dole. Dole has created a site where its customers can enter their fruit’s 3-digit sticker code and find out exactly who, what, and where their bananas come from. Country, farm, certifications, pictures… everything. They go a step further by outlining their actions and intentions to improve their leadership in organic agriculture.
How’s that for up-front and honest? Makes me want to go buy a Dole banana.